Xamara Schwarzenegger

Marketing

Dwars & Co

19 Jun 2024

Step into a whimsical universe where mischief runs wild and nothing is quite as it seems. For Dwars & Co en de rampenregen, we crafted an interactive campaign to engage young readers through playful storytelling, blending fun with meaningful lessons. Read more to discover how we brought these characters to life!

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Project Housing Crisis

9 May 2024

The dream of owning a home is slipping away for many young adults, as high prices, soaring rents, and competitive markets make it nearly impossible. This project dives deep into the frustrations and challenges faced by those aged 25-30, offering insights through personas, customer journeys, and real-life experiences, creating the the Shameless Laundry Line intervention.

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NS Connect

24 Jan 2024

NS, the iconic trains whizzing you across the Netherlands, are on a mission to win back your ❤️. Since Covid, customer satisfaction has dropped to a 7, and they therefore want customer satisfaction to increase by being found more likeable. The solution: NS Connect! Your way to connect with others after your retirement.

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CamGuard

12 Nov 2023

CamGuard is an innovative app designed to safeguard user privacy by detecting cameras in your environment. The app notifies users when they are being filmed, allowing them to blur their face or request footage deletion. This empowers users to take control of their digital footprint and prevent unauthorized use of their image.

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Ontdekstation 013

18 Jun 2021

Ontdekstation 013 in Tilburg wanted to hold a new workshop on making a podcast. For this, I wrote a communication advice with my group on how to best address their target audience.

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Press to Plee

15 Jun 2021

With fake client PlayStation, to goal of this project was to convince gamers to also purchase a PlayStation 5 to play the games Horizon Zero Dawn and Horizon Forbidden West. Within a team of four others, we came up with the ‘Press to Plee’: an interactive toilet.

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The brand story of Van Moll

15 Nov 2020

Craft beer isn’t just a drink, it’s a story. And at Van Moll, that story was waiting to be told. This project took me on a journey – a rollercoaster of challenges, breakthroughs, and ultimately, a webshop that sings the unique tune of Van Moll. Get ready to discover the passion behind the perfect beer!

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Vonckelend Verleden

3 Feb 2020

To remain visible among the automated world of bread and pastry suppliers, artisan bakery Voncken was looking for a solution. The answer was: an authentic brand story. This story was put into a History Box: a bread container with a story about the old miners in Brunssum and Kerkrade, Netherlands.

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Hartstocht

14 Nov 2019

Hartstocht is a multimedia story created for ‘Once Upon A Town’ in Maastricht. The theme of this year was ‘migration’. Hartstocht talks about two seemingly different sides: the life of an immigrant is put alongside the life a transplant heart. It’s a story of fear, love, loss and rebuilding. The great journey of the heart.

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Internship at the Jopen Brewery

30 Apr 2019

Between September 2018 and February 2019 I was a Communication and Marketing intern at the Jopen Brewery. Curious about what I did there? I created a video! And to top it off, I was made a Junior Communication employee after my internship which I did with much enthusiasm.

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DIY Drugkit

25 Jun 2018

Party Panel Maastricht undertook the project exploring the possibilities of harm reduction in relation to XTC use. Through user interviews, I identified a need for increased awareness and accessibility of testing centers. To address this gap, I proposed a seven-part framework centered around promoting and facilitating the use of drug testing services.

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Logolepsy

23 Apr 2017

The idea of creating art without direct control. In generative art, rules become the artist. I found myself drawn to the challenge of Black Out poetry. With each blackout, poems emerged, hidden verses unveiled by a set of rules, not my hand. The final artwork? A tapestry of words, whispering secrets only chance could reveal.

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