Reina’s Hartenbier
Background
During the World Alzheimer’s Day, Care Group Reinalda came to visit the brewery. They were given a tour and then allowed to taste various Jopen beers over drinks. A week before, they were allowed to choose their favorite from three beers. This well-known beer was given a new look with a label specially designed in honor of World Alzheimer’s Day and the collaboration.
Social media
For this beer, I have created a social media post (for Instagram and Facebook) and I wrote an article. During the presentation of the first look at Reina’s Hartenbier, I took pictures to post on Jopen’s Instagram story.
Challenges
One of the challenges I faced when writing this article was creating a blog that combined the tone of voice of Jopen together with the information about World Alzheimer’s Day. It had to be loose and funny, but still respectful and informative.
Process
During the visitation of the group in the brewery, I was able to join the tour, talk with the people and take pictures of this event. The experience allowed me to write more in depth about the meaning of the beer for the brewery and the people of Care Group Reinalda and Kennemerhart.
