Xamara Schwarzenegger
Home / Non IPA Copywriting

Non IPA

The light has come!

Background

Non IPA is a low-alcohol beer with a big flavor. It was created by Jopen Brewery and is their first low-alcohol beer. It contains only 0.3% alcohol. Despite its low alcohol content, Non IPA is full of flavor, with notes of citrus, tropical fruit, and pine. Alcohol-free beer in the Netherlands cannot exceed 0.1% and low alcohol cannot exceed 1.2%.

Read the article here.

Scroll down

Social media

I created a series of social media posts that highlighted the different aspects of Non IPA. These posts were designed to be informative and engaging, and they helped to generate excitement for the beer among potential drinkers.

Challenges

Jopen’s Nonnetje was the most interesting thing to write. I came up with

The main challenge of writing this text was accurately describing the complex flavors of Non IPA in a way that would be interesting and engaging to the reader. I overcame this challenge by using clear and concise language, as well as puns for in the article and in the posts for social media.

Process

I began by researching the different aspects of Non IPA. I also researched the meaning of low alcohol and alcohol-free beers, since this meaning is different in every country. I used this information to write the text, making sure to include accurate descriptions of the beer’s flavors, as well as information about its brewing process and its history.