Ex-Girlfriend Box
Background
Jopen’s beer, Ex-Girlfriend, is based on their 4-grain Bokbier, which is transformed into a powerful and flavorful beverage through a special “eisbock” method. This put the drink in a large freezer, pulling the alcohol out of the water, so to speak. Not only did the taste get stronger, so did the alcohol content.
Social media
To promote the Ex-Girlfriend Box, I wrote social media content (Instagram and Facebook). Akin to that, I also wrote an article talking about the beers as the guilty pleasure of the brewer that made them. I added puns and included Valentines Day to make the article more fun and lighthearted.
Challenges
The biggest challenge when writing this article, was creating a fun text that wasn’t too much focus on the hatred one might feel with ‘ex-girlfriends’. This meant the text had to be lighthearted and focused on Valentines Day, with puns about the cold (because the beer is eisbocked).
Process
I had the opportunity to interview Jaap about these four heart warmers. He told me more about the brewing process of the beers and what the effect with different barrels gave on the taste. I was able to include a personal tint in the article by quoting Jaap. With this structure, I incorporated synonyms that had to do with love and the article was done!
