Don’t Trye This At Home
Background
In 2015, Jopen and Lervig Aktiebryggeri joined forces to create a collaboration brew that would showcase the versatility of rye as a brewing grain. The resulting Rye Wine was then aged on a variety of different barrels, resulting in five unique beers with a wide range of flavors.
Social media
I created a series of social media posts that highlighted the different flavors of the beers. These posts were designed to be informative and engaging, and they helped to generate excitement for the beers among potential drinkers.
Challenges
The main challenge of writing this text was accurately describing the complex flavors of the beers in a way that would be interesting and engaging to the reader. I overcame this challenge by using clear and concise language, as well as by providing helpful comparisons and analogies.
Process
I began by researching the different types of rye wine barrel aged beers. I called the beer sommelier of Jopen to ask about each of the beers and took notes on their flavor profiles. I used this information to write the text, making sure to include accurate descriptions of the beers’ flavors, as well as information about their history and brewing process.